PROFILE

The royal exclusive, a brand that lives up to its name. At Princess, fashion is our attitude. Our constant craving for fashion never stops with just bringing in the latest trend from the fashion industry. We are dedicated to explore new designs and always strive to bring in new flavours and excitement every season.

At Princess, we never sacrifice comfort for beauty. From gorgeous killer heels to sweet and simple pump, there is surely one style that will suit your unique fashion taste. What’s more, every pair of Princess shoe is carefully crafted to bring extra comfort.
Princess unique and sophisticated shoe designs will surely bring out the confidence in you.

FACT

Princess, established since 1981 with the first retail store located at Jalan Tuanku Abdul Rahman. The road was the ‘in’ place of Kuala Lumpur back then before modern shopping complexes were introduced.
Since then, Princess has grown to 10 retail outlets in Klang Valley.

With the growing market, Princess added 2 different brands to cater to the constant demand from consumers complimenting the existing Princess brand. Viani is dedicated to price sensitive customer while Tuscani is exclusively design for the fashion conscious male counterpart.

Princess Shoe and Handbag Centre Sdn Bhd is backboned by a dedicated team who is eagerly passionate about the fashion industry especially the founder, Alice Yong with more than 30 years of experience in the fast paced fashion industry.

As the founder of Princess, Alice Yong is very particular about the quality and comfort for shoes that Princess brand carries. Therefore she personally hand pick every shoe under the brand to ensure the quality is met with distinction.

Princess will always look forward for progression, exploring new opportunites for the brand.